“I'm more interested in the quality of the roster than the size,” Ann shared in her latest newsletter. Ann also highlighted the importance of paying special attention to that very first communication that new newsletter subscribers receive once they sign up, and making sure it reflects your particular tone and shares the expectations of what will happen via email each month as a subscriber. Clipping Path Service The power of asking your existing subscribers to gently share your newsletter with others who might benefit from your newsletter content was another recent tip shared by Ann. When it comes to sharing news from your latest newsletter published on social media, Ann suggests highlighting the main topic covered in the newsletter rather than a generic cookie-cutter message mentioning only that a new issue has been published.
Prior to the pandemic, Ann spoke in person at the Social Media Marketing World event, and we've published a collection of her ideas on the nuances of successful online newsletter creation, in "Dear Friend: Secrets to Creating a Newsletter People Want to Read From Ann Handley.” In it, Ann shared more of her wisdom on writing and promoting newsletters – ideas that are just as relevant now as we heard around 2022. Clipping Path Service Here are a few examples: Examine the newsletters you read and interact with, and identify what drives your own engagement with them Take advantage of the fact that email is one of the few places where people still have more control than algorithms Focus less on the news part and more on the letter element Keep newsletters simple and accessible
Email is the only place where people - not algorithms - have control." — Ann Handley Click to tweet Learning from missteps and 26 years of email spam Sometimes when researching what works for email and newsletter marketing, Clipping Path Service it's helpful to also see examples of what to avoid at all costs, and in my article "Don't Do That: Email Marketing Lessons From My 26 Year Spam Archive", I explored five email marketing tips for empathizing, delivering unique value, respecting your audience, using character and passion, and seeking new marketing opportunities. login and test, all framed by some of the craziest examples of email spam.