Good news! Hosting a virtual event is easier than ever. Not so good news! All the B2B brands you've heard of are ALSO hosting virtual events. And most of us are tired of staring at a screen 24/7. That doesn't mean not doing virtual events. But that means we have to be more strategic to create one. You need to bring all your marketing strength and prowess to make sure your event is followed and attendees have a great experience. Ghost Mannequin Effect Let's take a look at a few things you can do before, during, and after a virtual event to take it to the next level. 13 best strategies for virtual events From content marketing to organic social, a successful virtual event uses every tool in your marketers' toolbox.
Additionally, there are a few considerations that are unique to this particular channel. Before the event: strategy and promotion 1 — Set goals Start your event process by setting goals for the business goal you want to achieve. Ghost Mannequin Effect For example, if you're building brand awareness, you'll want to have influencers and thought leaders who appeal to a large audience. But if you want attendees to book a demo after attending, you're looking for a smaller but highly targeted audience. This is the first decision that will shape your promotion strategy and even your content.
Choose a platform There is currently a potentially bewildering array of virtual platforms. They range from something as simple as live streaming on Facebook or Instagram, to enterprise-level virtual conference rooms with multiple customizable rooms. We find LinkedIn Events to be a good middle ground between these extremes. Ghost Mannequin Effect There are plenty of easy-to-use built-in tools that make it more customizable and interactive than a flat live stream, but it doesn't have any bells and whistles that beat the budget.