Designing and developing real estate websites is an art. From choosing the right color scheme to having the right navigation, you need to pay attention to the smallest details to create a solid website. With the online web space thriving with unique real estate websites, making your website stand out honestly won't be a picnic. But don't worry, there is hope. Thanks to experts like Color Whistle, we can give you valuable insights to stand out on the web and boost your conversions. In this blog, we've outlined the do's and don'ts of creating an effective real estate website that will also put the necessary emphasis on user interaction. Best Practices for High Converting Real Estate Websites Here are some best practices that will help you design an optimized, convertible and actionable real estate website. Even if you outsource the design and development of your real estate website to professionals, be sure to ask them how they handle the following aspects.
The goal of marketing is to know and understand the customer so well that the product or service suits them and sells it self. Peter F. Drucker Target audience Do not ignore users When designing a real estate website, 购买批量短信服务 you should always keep your target audience in mind. Your point of view as a real estate agent will be different from that of a user. Remember that your shiny new website will be of no use if it doesn't please the users who use it. So pretend you're a user and browse the pages from their perspective. By leveraging experience, you will be able to create a website that benefits users and search engines. Focus on search engine optimization If you have a real estate website that is not ranking well in search engines, you have no chance of getting out of it. When revamping your website, adding new features, or creating a new website, be sure to follow SEO guidelines such as using appropriate keywords, on-page factors, off-page factors, website load times, mobile responsiveness, and more. You can also get help from SEO experts to professionally optimize your website.38% of people will stop engaging with a website if the content or layout is not appealing.
hubs pot Arrangement Do not clutter the layout Leonardo da Vinci said: “Simplicity is the ultimate form of sophistication. You should follow this same mantra when creating your real estate website. Designers will love to get creative and sometimes it can get messy. So always put yourself in the user's shoes and think. When there are too many elements on a page, all of them will compete for the user's attention and this will hinder the buyer's journey. Create a focal point You only have a few seconds to capture the attention of your website visitors. So, your real estate website should include clear focal points that draw attention to the most valuable section of the website. A focal point depends on the purpose of your website. For example, an e-commerce website will want a user to make a purchase, a SaaS website will want a user to take their product for a trial. Create a visual hierarchy to highlight focal points and avoid page clutter. Colors increased web recognition by 80%.
Sites with dark color schemes increased their growth by 2% while sites with lighter color schemes saw 1.3% growth. iron paper Color scheme Don't use a lot of colors Having too many colors in your website design will be overwhelming. This will make your real estate website busy, disorganized, blurry and unprofessional. If you don't want visitors to feel this way when they visit your website, you should avoid having too many colors. As a general rule, your website should not use more than 3 colors. For brand palettes, you can add a few more color options, but it should be well balanced. Use color combinations One of the first things you need to do when stepping up your creative game is picking out the perfect color combinations. Knowing which colors go well together will have a positive impact on your overall web presence. Once you have a clear understanding of what different colors mean, you will know how to influence perception. This applies to all media such as a flyer, social media post, business card or logo. Here is a step-by-step guide on how to choose colors.