What do B2B marketers need to know to build a successful email newsletter strategy in 2022 and beyond? What has changed with the creation of newsletters during the pandemic, and what fundamental qualities will withstand the changing times as B2B marketing – and more importantly – Color Correction Services the people who create and read newsletters, evolve? While 47% of B2B marketers view email as a productive way to generate revenue (ANA), digital newsletters generally offer even greater effectiveness, especially as web browser cookie data disappears and increase the number of people using ad blocking.
technology is on the rise – a topic we recently explored in “The Traffic Black Hole: What B2B Marketers Need to Know About Dark Social.” Email newsletters offer a fantastic way to address some of these challenges, while building the human relationships that drive B2B marketing success. Let's open the digital newsletter engine and examine what gears, cogs, wheels, and other content devices are needed to create a successful email newsletter in today's B2B landscape. Color Correction Services Ann Handley's Insight Expert Email Newsletter Ann Handley, chief content officer at MarketingProfs, is expected to soon hit number 100 in her long-running and delightfully informative bi-monthly Total Annarchy newsletter , which has grown from around two thousand subscribers at the start of 2018 to more than 41,000 today. Ann's latest newsletter, "How I Developed This Newsletter:
What Worked, What Didn't Work, The Weird Metrics I Use," is full of helpful tips and tactics she's learning thanks to the growth of its newsletter, Color Correction Servicessuch as: Build what you wish to exist Use purpose to define objectives Create a newsletter reading dynamic Focus on the onboarding process Create something unique Ann explores these and more in her latest newsletter, including the suggestion to focus on email open rates and not so much click-through rates . Devoting special effort to building relationships with followers and influencers is another recommendation Ann has gleaned and shared from the widespread success of Total Annarchy .